Emerging Business News of the Week – 9.2.19

* What’s in a Name? A Business, It Turns Out 

* The Accidental Entrepreneur Shares His Incredible One-Sentence Business Plan  [Entrepreneur]

* Why Richard Branson Wishes He Were Just Starting Up In Business Today  [Forbes]

* These CEOs Work 40 Hours or Less a Week (and think you should too)  [FastCompany]

* We Asked 35 Executives How They Balance Family and Work. Here’s What They Said  [CNNMoney]