Snell & Wilmer Advises Technology-Focused Growth Equity Firm Blueprint Equity as it Leads Growth Equity Funding of Element451

SAN DIEGO – Snell & Wilmer represented San Diego-based client Blueprint Equity as it led the growth equity funding of Element451, an advanced student engagement CRM for higher ed institutions. Blueprint Equity provides expansion capital to high-growth, capital efficient enterprise software and technology-enabled services businesses worldwide. 

"We are excited to help elevate Element451 into this next chapter of growth. We believe that their innovative work will continue to transform higher ed as they have done in tandem with their partner institutions since inception," said Bobby Ocampo, Co-Founder and Managing Partner of Blueprint Equity in a recent press release. “We have gotten to know Ardis over the last few years and seeing Element451's growth and customer retention has been impressive. We are excited to work with the team to continue innovating its product and supporting its new and existing partner institutions." The funding is expected to further innovate in the areas of behavioral marketing, one-to-one student-centered communication, and to strengthen its full journey engagement platform for partner schools.

A diverse Snell & Wilmer deal team led by Bardia Moayedi including Robert Ito Jr. and paralegal Scott Drake advised Blueprint Equity in the funding.

Snell & Wilmer's corporate and securities attorneys have served as counsel to a substantial number of clients ranging from Fortune 100 companies to smaller emerging businesses. Our attorneys have provided sophisticated legal representation to biotech companies, health care and financial institutions, public utilities, homebuilders, transportation companies, restaurant and hospitality providers, athletic complexes, fitness facilities and many other types of businesses. Snell & Wilmer’s venture capital and private equity practice covers multiple aspects of the transactional arena involving public and private companies, including the structuring and execution of majority buyouts and minority investments, acquisitions (including buy- and sell-side deals, as well as negotiated and auction deals), financings (including 144A transactions and PIPEs), going-private transactions, and spin-off transactions. Our venture capital and private equity attorneys advise both domestic and international funds, including venture capital, private equity, hedge, mezzanine, real estate opportunity, fund-of-funds, exchange, and other private investment funds.