Client News

Snell & Wilmer Represents 3G Productions LLC in a Strategic Investment from Chimney Rock Equity Partners

Dec 16, 2024

LAS VEGAS – Snell & Wilmer represented 3G Productions LLC (“3G”), a powerhouse full‑service live event production, high‑end A/V equipment rental, and systems integration services company, in a transaction where the company received a strategic investment from Chimney Rock Equity Partners. The strategic investment will help 3G build its national brand, including through acquisitions, adding new locations, and expanding market share.

In a recent press release, Keith Conrad, 3G’s CEO, said “In the last three years, we have experienced significant growth supporting our clients with full production rental and integration services. We continue to see opportunities for 3G’s expansion and chose Chimney Rock as our partner due to their prior experience investing in the live event services industry and our shared vision of 3G’s future growth plans. Chimney Rock is a like-minded owner with an experienced team that understands how to support and fuel our growth into the next phase of our evolution.”

Partners Brian Blaylock and Aubyn Krulish led the Snell & Wilmer team advising 3G in the deal. The team from Snell & Wilmer also included Michelle Thom, Jordyn McDowell, Amanda Dick, and Mark P. Stern (Corporate and Securities); William A. Kastin (Tax); and Craig O’Loughlin (Labor and Employment). Snell & Wilmer’s mergers and acquisitions attorneys are well-versed in providing strategic, innovative legal and business services for complicated corporate transactions. They have extensive experience with transactions in a variety of industries, including highly regulated industries where the intersection of business and government requires a particularly strategic and risk-sensitive approach. Their experience, coupled with deep industry knowledge, allows them to provide thoughtful, innovative, and comprehensive solutions for their clients. Snell & Wilmer’s clients include sellers, buyers, investors, banks and bankers, venture capital firms, private equity firms, institutional lenders, independent directors and committees, management groups, creditors, and creditor committees.

About Snell & Wilmer

Founded in 1938, Snell & Wilmer is a full-service business law firm with more than 500 attorneys practicing in 16 locations throughout the United States and in Mexico, including Los Angeles, Orange County and San Diego, California; Phoenix and Tucson, Arizona; Denver, Colorado; Washington, D.C.; Boise, Idaho; Las Vegas and Reno, Nevada; Albuquerque, New Mexico; Portland, Oregon; Dallas, Texas; Salt Lake City, Utah; Seattle, Washington; and Los Cabos, Mexico. The firm represents clients ranging from large, publicly traded corporations to small businesses, individuals and entrepreneurs. For more information, visit swlaw.com.

Media Contact

Olivia Nguyen-Quang

Associate Director of Communications
media@swlaw.com 714.427.7490