Snell & Wilmer Represents Keap in Sale to Thryv Holdings, Inc.

PHOENIX – Snell & Wilmer represented Phoenix-based client Infusion Software, Inc. doing business as “Keap,” a prominent player in customer relationship management, marketing automation, and sales optimization for small and medium-sized businesses (“SMBs”) in its sale to Thryv Holdings, Inc. (“Thryv”) (NASDAQ: THRY), a leading provider of SaaS solutions for small and medium-sized businesses. The addition of Keap will enhance Thryv’s SaaS business in recurring revenue and profitability by increasing its scale and subscriber count, all while strengthening its market presence in North America and beyond.

In a recent press release, Clate Mask, Keap’s CEO, said of the deal, “Thryv’s strong suite of solutions for SMBs aligns perfectly with our vision for helping businesses grow through automation and CRM tools. The business combination allows us to deliver more value to our customers, accelerate innovation, and enhance our offerings through Thryv’s extensive resources and expertise.”

Partners Dan Mahoney and Jeff Scudder led the Snell & Wilmer team advising Keap in the deal. The diverse team from Snell & Wilmer included Bahar Schippel (Tax), Greg Gautam (Employee Benefits), Robert Ito, Roman Buss, and Lucinda Iheaso (Corporate and Securities).

Snell & Wilmer’s mergers and acquisitions attorneys are well-versed in providing strategic, innovative legal and business services for complicated corporate transactions. They have extensive experience with transactions in a variety of industries, including highly regulated industries where the intersection of business and government requires a particularly strategic and risk-sensitive approach. Their experience, coupled with deep industry knowledge, allows them to provide thoughtful, innovative, and comprehensive solutions for their clients. Snell & Wilmer’s clients include sellers, buyers, investors, banks and bankers, venture capital firms, private equity firms, institutional lenders, independent directors and committees, management groups, creditors, and creditor committees.